Inspired by a nostalgic appreciation of the past but committed to expressing a thoroughly modern sensibility, Biko Jewellery needed a new visual identity that would appeal to a style conscious, 20-something clientele. We rendered the simple four-lettered name in a nuanced typeface with a custom-reduced B and a hand-drawn I.
The symbol accompanying the word mark uses crown and feather imagery as a nod to traditional ornamentation, but displays them in a starkly modern black and white. The result is a distinctive, memorable brand applied consistently across all of this talented maker’s marketing materials and even incorporated into her collection.

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Available online and at various stores across North America, such as Nordstrom, Free People and Nasty Gal.

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