In a health and beauty supplement market almost as saturated as the nutrient-rich soils of volcanic Indonesia, a pyrotechnic eruption may seem the only way to help a new product break through. Neil’s extensive brand development work for G Herbal, a luxury supplement brand based on Jamu, the Indigenous wellness tradition of Indonesia, is too cool and considered for that. But the strategically informed visual identity and packaging he created for this extraordinary maker is unlike anything you’ll see on the shelf or screen today. The products come in a beautifully printed box of light-weight aluminum tubes that can stand elegantly on any bathroom vanity. Clean, sophisticated iconography accompanies a hand-drawn, classic cursive typeface with modern touches. The packaging highlights 1708, the year of Indonesia’s independence and a date of enormous pride in Indonesia, where G Herbal was first launched before going global. Every point in Neil’s presentation is thought through, even up to the folds in the boxes.

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gherbal.com