Branding a beauty line for the model and chemist Melani Chong. As a cosmetic chemist, Melani is the founder of MC2 Industries Inc. a parent company consisting of Melani Beauty, a cosmetic formulating company and Analog Sci, a boutique firm of R&D chemists and scientists who specialize in cosmetics, topicals, formulating and also with pharmaceutical lab practitioners, including cannabis scientists. Melani's career spans the fashion, beauty and marketing industries over 25 years, working with magazines and fashion houses; having been a favourite of Oscar De La Renta and fashion muse to iconic design couturier Wayne Clark. Melani has appeared as a guest host/correspondent for FashionTV & ET Canada and has contributed to Canadian publications as a beauty, natural health, and marketing expert. She continues to conduct one-on-one consulting and mentoring with students and developmental scientists, assisting youth to achieve their academic goals through educational advocacy programs.

Neil strategically created an identity system that was contemporary, and memorable. A strong custom typographic identity, and M monogram, plus tagline "Chemistry Matters" was developed. Custom collages and icons also accompany the brand family and visual identity system. The packaging label is intentionally minimal featuring only the M. The e-commerce Shopify website will provide a beautifully designed and user-friendly shopping experience. MELANI Beauty includes a collection of antipollution botanical serums and detox products. Carefully and daringly created by the founder using botanical science.