Our design and creative direction for Spring 2017 One of a Kind Show succeeded brilliantly in attracting a new, younger audience without alienating the show's traditionally broad customer base. A clean and simple presentation of carefully curated products on a soft pastel geometric ground adds a new warmth and intrigue to the existing brand's friendly tone and personality. The eye wanders among items arranged to inspire reflection and interest. Bold copy headlines speak to an audience that values handmade products and the local buy-Canadian movement.
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Founded in 1975 as Canada's largest exhibition, One of a Kind features over 500 artisans producing handmade designs in various mediums such as glass, ceramics, textiles, leather goods, metal, and wood. It is the largest consumer craft show in North America.