Neil was hired to create a strong umbrella brand system for Sustain Mobility. As part of the scope of work, NAR was hired to develop the brand standards manual and website, both managed by the in-house team. Sustain Mobility is a non-profit social enterprise which works with leading communities and organizations to deliver transformative programming that inspires residents and employees to live more active and healthy life-styles. Specifically, our services and programming are focused on the intersection of health and mobility options. Their goal is to encourage behavioural change that reduces society's transportation footprint, inspires daily physical activity, improves air quality and eases traffic congestion.