Creative Direction for the One of a Kind Show Spring campaign,
which we titled, "Cool Finds, Tooled to Perfection". We took inspiration from the tools the artisans used to create their handcrafted goods
and photographed the process of their craft with their most important tool. We chose vibrant colours and tape drawn typography to complete the look. Founded in 1975 as Canada’s largest exhibition, the One of a Kind Show features over 500 artisans producing handmade designs in various mediums such as glass, ceramics, textiles, leather goods, metal and wood. It is the largest consumer craft show in North America.

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