Our 2017 campaign for jewelry designer Valentine Rouge required us to design several different looks for a multi-part collection and execute them in a single day. This Toronto-based maker creates modern, feminine jewelry pieces expressing an old world grandeur. Her latest work includes four lines – Renaissance, Haute, Spirit, and Allure — that required four unique campaigns. We decided to colour code each look and introduce each campaign in a single “twinned shot” of a representative model. The results are a series of powerful images of character and style suggesting contemplative self-reflection. Images are used online, through social media, on posters/signage, and in promotional ads.

 

PHOTOGRAPHY BY RENATA KAVEH / PROPS & STYLING BY CHAD BURTON / BEAUTY BY SABRINA RINALDI / MODELS ALYSSA Z & ARIEL LAFAYETTE, ELMER OLSEN

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