A preview of the latest campaign for the One of a Kind Holiday 2017. Inspired by Canada 150, the campaign direction focuses on beautifully styled images placed over winter landscape photos of Canada.
The caption "Thoughtfully Made" is used as the main headline to speak to consumers about purchasing ethical handmade gifts.

Founded in 1975 as Canada’s largest exhibition, One of a Kind features over 500 artisans producing handmade designs in various mediums such as glass, ceramics, textiles, leather goods, metal and wood. It is the largest consumer craft show in North America.

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PHOTOGRAPHY BY MARK BURSTYN / STYLING BY CHAD BURTON

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SCOPE
STRATEGY
CREATIVE DIRECTION
ART DIRECTION
OUTDOOR ADVERTISING
MAGAZINE & NEWSPAPER ADS
DIRECT MAIL
EXHIBITION SIGNAGE
BANNERS
E-BLASTS
SHOW GUIDE
SIGNAGE
PRINT MANAGEMENT