Erin Tracy Paloma 2016
CLIENT
PROJECT
The Paloma collection of bridal and fine jewellery designer Erin Tracy was inspired by Barcelona – the richness of the culture and the beauty of the region. Our campaign for Paloma, involving posters, magazine ads and more, needed to evoke the Mediterranean world in a photo shoot conducted far from the Mediterranean. Our solution was to find a model with a southern look who we shot in studio using special lighting to mimic a strong sun peaking through blinds. The imagery captures an exotic allure that goes to the heart of the Paloma brand.
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PHOTOGRAPHY CARLYLE ROUTH / BEAUTY VANESSA JARMAN / STYLING MATTHEW CHOW / MODEL REBECCA, ELMER OLSEN
SCOPE
STRATEGY
PRODUCING
ART DIRECTION
MAGAZINE AD
POSTERS
SIGNAGE
DIGITAL GRAPHICS




