Twice every year, we create a comprehensive campaign for the One of a Kind Show, the largest consumer craft show in North America. The One of a Kind Show has served over 5 million shoppers since its inception. Our challenge is to create a unique look each and every time that reflects the singularity of the extraordinary artisanal products on offer. For the Spring show, we created two unique room settings using products from the show. One of a Kind Living was the theme and strategy for the show campaign narrative. We kept the look classic and modern, with a soft blue colour accent in the ads.

SCOPE
STRATEGY
CREATIVE DIRECTION 
PHOTOGRAPHY
ART DIRECTION
OUTDOOR ADVERTISING
MAGAZINE & NEWSPAPER ADS
DIRECT MAIL BROCHURE
PROMOTIONAL ITEMS
EXHIBITION SIGNAGE
E-BLASTS
PR KITS
WEBSITE
PRINT MANAGEMENT